From the travel trade to Covered2Go

About Covered2Go

A family business built around travel insurance

Covered2Go is a family-run travel insurance business, but our story began before the Covered2Go name existed.

It started in 2009 with Rush Insurance, founded by Jeff Rush and built around providing travel insurance through businesses within the travel trade.

A few years later, we decided to take that experience directly to travellers. In 2012, Covered2Go was launched as our own direct-to-customer travel insurance brand.

Our story at a glance

Built on travel-industry experience

On this page

Learn how Covered2Go began, how the business developed and who stands behind the travel insurance we offer today.

2009

Where the story started

In 2009, Jeff Rush founded Rush Insurance. From the beginning, the business had strong roots in travel insurance and the travel trade.

Rather than initially selling travel insurance directly to the public, Rush Insurance worked with businesses in the travel industry, providing travel insurance products that could be offered alongside their customers’ holidays.

This meant working behind the scenes with travel businesses while they looked after the holiday itself. Our role was to provide the travel insurance their customers could arrange alongside their trip.

That gave the business valuable experience of the travel insurance market and of the different needs travellers can have depending on where they are going, how long they are away and what kind of trip they are taking.

2012

Then came Covered2Go

As Rush Insurance developed, we wanted to diversify the business and use the travel insurance experience we had gained within the travel trade to build something of our own.

So in 2012, Covered2Go was launched.

The idea was to create a travel insurance brand that could deal directly with customers rather than relying solely on travel-trade distribution.

We built our own ecommerce website and began marketing Covered2Go directly to travellers. It was a major step for the family business: taking the specialist experience developed through travel-industry partnerships and using it to build a direct relationship with customers.

The name changed, the route to market changed and technology became increasingly important, but travel insurance remained at the centre of what we did.

Independent comparison

A place in the Which? tables from 2012

Launching an ecommerce travel insurance brand was only part of the challenge. We also needed travellers to be able to find Covered2Go and compare what we offered.

From 2012, Covered2Go appeared in the Which? Best Rate travel insurance tables. For a growing direct-to-consumer brand, this gave travellers an independent route through which they could discover and compare our policies.

Independent assessment has remained an important part of the Covered2Go story. More than a decade later, our policies continue to receive recognition from Which?.

Covered2Go today

Still family-run. Still focused on travel insurance.

The way people research, book and insure their holidays has changed enormously since Rush Insurance began in 2009, and Covered2Go has evolved with it.

Today, Covered2Go remains part of the family business from which it began, combining our background in the travel trade with a modern direct-to-customer travel insurance service.

Customers can research and buy online, access policy documents before travelling and contact our Customer Care team if they need help with a quote or policy.

Our travel insurance

Cover for different ways of travelling

Covered2Go offers a range of travel insurance options for eligible travellers, depending on how often they travel and how long they plan to be away.

You can also explore our Travel Insurance overview or compare cover levels.

Regulation & underwriting

Who stands behind your policy

Travel insurance is a regulated financial product, so customers should be able to clearly understand the organisations involved in arranging and underwriting their cover.

Customer support

Here when you need help

If you have a question about a quote or policy, our Customer Care team is available to help. During your trip, 24-hour emergency medical assistance is available if you need urgent medical support.

Planning a trip?

Explore your travel insurance options

Compare policy types and cover levels, then get a quote based on your travel plans.

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